90% of b2b marketers use content to drive strategies

As many as 90 per cent of business to business marketers use content to drive their campaigns, whether they realise it not.

That is according to econsultancy.com, which supplied figures of interest to executives in marketing jobs, revealing 60 per cent of b2b marketers expect to increase their spend on content marketing.

This has become evermore important in light of Google’s Panda update, which aimed to separate good content from bad, so that more sophisticated content received a higher ranking on the search engine.

Among the top tactics employed by b2b marketers through content generation was social media, blogs and e-newsletters.

A further 58 per cent of companies said the best way to measure the success of content marketing was in relation to how much web traffic it drove.

A majority of b2b marketers used content strategies to improve brand awareness, with customer acquisition a closely followed priority.

Meanwhile, Sainsbury’s were recognised for it strong customer relationship after rebranding its tiger bread giraffe bread following a letter sent by a three-year-old consumer.

Posted by Steve Williams

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